Sven Strey

Owned and optimized commercial aspects for Austrian and German market sites, directly influencing revenue streams and market penetration.

Designed and implemented innovative commercial strategies, contributing to enhanced market competitiveness and sustained growth.

Established as the primary reference point for all DACH market inquiries, providing expert guidance across departments to optimize outcomes.

Analyzed and monitored key performance metrics to inform strategic adjustments, ensuring continuous improvement in commercial operations.

Managed comprehensive P&L and budget processes for online gaming products, ensuring fiscal responsibility and strategic resource allocation.

Defined and executed global long-term strategy and product roadmap prioritization, leading to continuous feature development and market relevance.

Oversaw the entire iGaming product lifecycle, from initial market scoping and Board sign-off through to successful delivery, launch, and optimization.

Collaborated with Compliance to develop and implement policies and procedures, ensuring regulatory adherence and supporting business growth across all operating jurisdictions.

Led and motivated a team, delegating responsibilities and supervising department heads to maximize performance and achieve strategic objectives.

Supported the successful setup of a small affiliation company, streamlining processes and establishing key operator connections.

Contributed to SEO strategy development and content optimization, enhancing online visibility and organic traffic generation.

Acted as the operational and content point of reference for a new Sportsbook brand, guiding its setup and market entry.

Developed comprehensive roadmaps and RAID documents, providing critical insights into company structure and platform capabilities to inform strategic decisions.

Drove growth and acquisition for the Sportsbook product by developing and implementing a robust marketing structure.

Project managed critical 3rd party integrations, enhancing product capabilities and expanding service offerings.

Optimized user journeys across the entire sportsbook vertical, significantly improving the online experience and engagement.

Analyzed sportsbook margins and player profiles through continuous provider communication, informing strategic adjustments to maximize profitability.

Served as the primary contact for all Germany-related queries concerning casino and sportsbook operations, ensuring market-specific compliance and support.

Successfully implemented the sportsbook within a casino environment, expanding the platform's offerings and user base.

Developed and executed a comprehensive roadmap for the sportsbook product, guiding its development and feature prioritization.

Established effective cross-selling paths with the CRM department, enhancing customer engagement and revenue generation.

Spearheaded the launch of a new German version of the site and served as the main point of contact for all German casino and sportsbook queries, driving market expansion.

Managed all German traffic for sportsbook and casino verticals across multiple key sites (e.g., Wettbonus.net, casinotopsonline.com/de), driving significant user engagement.

Negotiated and secured deals with operators and 3rd parties, expanding partnership network and enhancing content offerings.

Directed the design, content, and SEO strategies for German sites, optimizing for search engine visibility and user experience.

Led and mentored a team of 4 members, including site managers, SEO experts, and designers, fostering their professional development and maximizing team potential.

Optimized the player lifecycle through the implementation of automated email and SMS marketing campaigns, enhancing retention and engagement.

Developed and executed targeted campaign strategies for all markets, with a specific focus on driving growth in Germany.

Provided in-depth reporting and analysis of CRM activities, informing strategic decisions and improving campaign effectiveness.

Collaborated with the VIP department to create and manage campaigns, ensuring high-value customers received tailored communications and offers.

Successfully set up and executed the CRM approach for all markets, with a strategic focus on the Scandinavian region, driving customer engagement.

Managed VIP marketing initiatives and key VIP contacts, ensuring personalized experiences and fostering high-value customer loyalty.

Contributed to the overall marketing strategy development, aligning CRM activities with broader company goals.

Generated comprehensive reports for all marketing campaigns (excluding affiliate marketing), providing data-driven insights for optimization.

Developed and executed comprehensive marketing strategies, driving market penetration and brand visibility.

Managed the end-to-end production of all marketing campaigns, from initial concept to successful execution.

Established and optimized the CRM approach specifically for the German and Turkish markets, enhancing customer relationships.

Cultivated important affiliate contacts and managed German VIP relationships, contributing to increased player acquisition and retention.

Successfully navigated the licensing process in Germany, ensuring compliance and market entry for new operations.

Developed and implemented a comprehensive marketing strategy tailored for the German market, driving brand awareness and customer acquisition.

Managed VIP marketing initiatives for the German market, enhancing engagement with high-value players.

Cultivated and managed affiliate contacts, expanding partnership networks to support market growth.

Managed affiliate and partner contacts, optimizing relationships to drive increased traffic and conversions.

Developed and implemented effective marketing strategies specifically for the German market, enhancing brand presence and user acquisition.

Supported the CRM manager with marketing approaches in German-speaking countries, ensuring localized and effective customer communications.

Managed PR contacts in Germany, fostering positive media relations and enhancing public perception.